Our challenge was to create both the branding and website for Tractor — a contemporary furniture manufacturer, who specialise in simple, stylish and robust products for working and social spaces.
We knew that Tractor’s customers would be looking for modern style and quality, and we wanted the brand to reflect this, so we used simple lines for the logo, suggestive of the furniture’s design.
We wanted the site to be clean and stylish to showcase the furniture rather than compete with it. We used beautiful photography on a clean white background. The result is an online showroom that allows the furniture to stand out and sell itself.