Lightning Fast Branding
LightPlaceLightplace is a new CMS startup that aims to bridge the gap between content and functionality, delivering a fast, light, and agile platform.
Our task was to create a brand that reflects these qualities across their own media and cross-affiliated products. The logo icon combines the “L” and the “P” of the name with a lightning strike, and the font features a directional slant to denote movement. We also employed fast, sharp graphics to accompany the brand on digital media.
Lightplace is a new CMS startup that aims to bridge the gap between content and functionality, delivering a fast, light, and agile platform.
Our task was to create a brand that reflects these qualities across their own media and cross-affiliated products. The logo icon combines the “L” and the “P” of the name with a lightning strike, and the font features a directional slant to denote movement. We also employed fast, sharp graphics to accompany the brand on digital media.
