Branding a new way of travel


Camel are a start-up company that will offer a new option for transporting luggage around the word. Our challenge was to create a coherent and consistent brand that stands out in fast-paced, high-intensity travel environments.

Our solution was to create a distinctive brand mark and icon within a high-contrast colour palette. The brand is easily recognisable together or as separate elements and delivers a high-impact on packaging and point of sale.