Branding a new way of travel

Camel

Camel are a start-up company that will offer a new option for transporting luggage around the word. Our challenge was to create a coherent and consistent brand that stands out in fast-paced, high-intensity travel environments.

Our solution was to create a distinctive brand mark and icon within a high-contrast colour palette. The brand is easily recognisable together or as separate elements and delivers a high-impact on packaging and point of sale.

Camel are a start-up company that will offer a new option for transporting luggage around the word. Our challenge was to create a coherent and consistent brand that stands out in fast-paced, high-intensity travel environments.

Our solution was to create a distinctive brand mark and icon within a high-contrast colour palette. The brand is easily recognisable together or as separate elements and delivers a high-impact on packaging and point of sale.

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